What is Google AdWords?
Google AdWords is an advertising program that lets businesses promote their products and services in the “Sponsored Links” sections alongside or above Google.com search results. Business owners can select search terms (keywords) relating to the services or products they offer and set‐up targeted ads that show up when a user searches on Google for those keywords. AdWords ads can also show up on relevant content sites in the Google Network, including AOL® and Ask.com ®.

While businesses of all sizes benefit from AdWords, small and medium sized businesses that are looking to grow their business are going to be particularly interested in trying out AdWords. Industry type is not a differentiator. The business can be service and/or product‐based. They can have a physical store or office location, be ecommerce only, or be home‐based. The AdWords offer will appeal to businesses that have growth aspirations, especially new businesses.And with AdWords, you can set your own budget and change your campaigns at any time -there are no commitments or spending requirements of any kind.